Founder and CEO, GamePlan Consultants
Sudhir H. Kalé, Ph.D., is the Founder and CEO of GamePlan Consultants, a business that offers boutique high level consultancy to gaming establishments all over the world.
Till June 2015, Dr. Kalé was a full-time advisor to Sands China Limited, the largest gaming company in the world. At Sands China, he was in-charge of creating an optimal customer experience for guests across six hotels, five casinos, and billions in retail sales.
Professor Kalé is widely regarded as an expert in various aspects of gaming management such as customer relationship management (CRM), customer loyalty, customer experience, market segmentation and positioning, and customer lifetime value (LTV). A frequent contributor to leading gaming publications, he has worked tirelessly to further the continuing education of gaming executives.
Professor Kalé has conducted over two hundred executive development seminars on a range of topics such as customer experience management, smart selling, applications of the MBTI in management, applying the Enneagram in organizations, and providing exemplary customer service. He also trains and consults for different industries on various aspects of organizational diagnosis and development, communication and leadership, corporate culture and culture change, relationship marketing and customer service.