Head of Rewards at Playstudios
Phoebe is the Head of Rewards of PlayStudios Asia, the Asia operation of PlayStudios Inc and developer and operator of the myVEGAS franchise of social casino games, including the company’s first bespoke game app for Asian audiences, myVEGAS Lucky Life.
At PlayStudios Asia, Phoebe leads the partnership initiatives with world-class integrated resorts, and hospitality groups in Asia to offer rewards propositions for the games, and bridges partners’ experience with the respective targeted audience via Playstudios’ suites of games.
Prior to PlayStudios, Phoebe has engaged in strategic partnership, loyalty and brand management in hospitality and gaming across Asia Pacific, China and Southeast Asia. In her role with Marina Bay Sands, she led the loyalty integration of resort-wide entities including and over 180 luxury and international brands. She was also the marketing task-force in the openings of multiple Hyatt properties in China including the Park Hyatt in Beijing and Shanghai.