Head of Football at Pitch International
Charlie heads up the football division at Pitch International Commercial. Over the past 18 months his team have generated over £85m by securing Premier League shirt sponsorship deals with Everton (SportPesa), Swansea (Letou), Southampton (Virgin Media) & Watford (FXPro). In addition, they secured the new title sponsor of the EFL Cup (Carabao) and are currently retained exclusively by the FA to source their lead sponsor to replace Vauxhall. Before joining PIC, Charlie spent 4 years at Arsenal Football Club during which time he was solely responsible for securing all betting and gaming partnerships for the Club.
Pitch International Commercial (PIC) provide consultancy and sales expertise for premium rights holders, helping them maximise revenues through commercial partnerships. They combine a rigorous, process-driven approach with investment in premium materials to provide an outstanding service for clients. The team possess an extensive knowledge of the sponsorship industry, with a wealth of experience developing industry-leading commercial programmes and partnerships.