Sudhir H. Kalé, Ph.D. is the Founder of GamePlan Consultants, a company that has consulted for casino clients on five continents. He has been on the faculty at Arizona State University, the world-leading university for Services Marketing. Sudhir has published around 150 articles on the management and marketing of casinos.
Sudhir is the only consultant to have designed service blueprints for large casino clients. Leading casino organizations from all over the world are using service blueprints that he initiated to good effect. He has been a regular speaker at the Global Gaming Expo (in Las Vegas, Manila, and Macau), Gaming, Racing and Wagering Australasia, ASEAN, and at the University of Nevada (Reno) Executive Development Program for senior gaming executives. An eloquent, insightful and often provocative speaker, Sudhir’s views and opinions are routinely quoted by print and broadcast media the world over.