With in-depth experience in the iGaming vertical as an affiliate manager for over 4 years, Natalia has gained solid expertise in dealing with developing over 4 years, Natalia has gained solid expertise in dealing with developing markets, such as SEA, Latam, and Africa, which are no doubt the next big hubs for iGaming.
By working on the operator’s side, she has experience in entering both Latam and Asian markets from scratch, being a part of the Parimatch official Affiliate Program.
Within the Affiliate Program Natalia combines the roles of an affiliate and a brand manager, making sure that the program is properly represented at both online and offline sport events in all the relevant markets.
For the latest instance, in India, she has been actively involved as part of the SPiCE India conference 2022 representing Parimatch affiliates. She understood the simple yet important message: Parimatch is growing intensively in the Indian market and yet with ambitious plans to expand further in Asia. Local knowledge taken from the territory helped her to collect the key points and suggest the way forward to make the environment friendly for affiliates.
The same way, she takes care of special Affiliate Program promos for the new and existing affiliates, specific campaigns on a number of platforms to increase brand awareness and bring new B2B leads onboard.
As a strong negotiator and a dedicated affiliate manager Natalia has a solid network of affiliates around the world, who specialise in dealing with unregulated markets.
She is passionate about helping her partners with market insights, discovering relevant traffic channels and delivering a right message to the relevant audience at the right time.
Taking into account the above, at ASEAN, Natalia is eager to share her experience of managing the Affiliate program in Asia, leveraging the previous experience and data-based knowledge to successfully expand the brand presence in new regions.