Deep Dive

The truth about affiliate marketing in Asian iGaming

June 2, 2023 • 0 Comment

Affiliate marketing has already reached maturity within the European and American markets but Asia is still forging its way, often with cutthroat tactics. A panel of experts agree that affiliates are essential for success in the iGaming Asian arena, if chosen wisely, but channels have to be well selected.

Asian sports betting: a regulator’s game

May 30, 2023 • 0 Comment

The state of sports betting is becoming fluid across Southeast Asia, as some nations push for regulations while others see betting shift underground. The advantages for regulation are undisputed, according to Entain’s APAC head, looking from Thailand to Vietnam, Myanmar and beyond.

Vietnam, Cambodia and Laos: risk and opportunity

May 29, 2023 • 0 Comment

With many eyes focused on key hotspots such as Macau, Manila and Singapore, not enough attention is given to the growth within Indochina. A panel of experts point out the regulations and opportunities within growth markets such as Cambodia and Vietnam and what changes are happening within junket operations and border casinos as regional opportunities shift.

It’s a candidate’s game: iGaming recruitment

May 25, 2023 • 0 Comment

Employment trends are finally on a backpedal, as iGaming needs surge, and people strive to get to the next level. But this movement, in particular working from home, has changed how the paradigm works. Now employees are demanding more, and getting it, at iGaming explosively expands across both regulated and……markets.

Cybersecurity: making the pre-emptive strike can save millions

May 24, 2023 • 0 Comment

Hackers are getting increasingly more sophisticated and persistent, but some 80 percent of hacks happen through compromised credentials, taking some 250 days to recognize the breach. A first cybersecurity step for operators is conducting a vulnerability and penetration test, to not be another one of the 94 percent of companies that have been hacked.

Esports consumers – young, savvy and with propensity for betting

May 23, 2023 • 0 Comment

There’s huge potential for the gaming industry regarding Esports, which is still nascent despite being a multi-billion-dollar industry, say a panel of experts. Driven mostly by live betting and focusing on an audience with a disposable income and betting propensity, consumers are no longer living in their parent’s basement – but are savvy consumers, with a need to structure marketing campaigns accordingly – particularly based on region.

Asian online gaming: know your market and get teams on the ground

May 19, 2023 • 0 Comment

Asia cannot be regarded as a whole: for developers, aggregators and operators, the focus needs to be on focusing as closely as possible on the target market, learning everything and getting teams in place on the ground, but even so success is not guaranteed.

Convincing players and working with regulators key to cashless

May 18, 2023 • 0 Comment

Bringing players on board to a cashless environment while also ensuring that regulators are able to keep up with the trends will be essential in the role that it plays in gaming. A top panel of experts discusses the strong advantages cashless can play – for both operators and players, in ensuring responsible gaming and sustainable customers – while noting that not every cashless avenue has to be based on an app.

PH Senator Sherwin Gatchalian: time to end all POGOs [podcast]

May 12, 2023 • 0 Comment

The end of all POGOs. That’s the objective of Philippine Senator Sherwin Gatchalian. Speaking to AGB, the official says that just ending POGOs is not enough to restore the country’s reputation, also calling for a complete restructuring of the regulatory body – confining PAGCOR to only be an operator, while setting up a new regulator – the opposite of PAGCOR’s current divestment plans.

The Philippines market is perfect to test for success, slots aren’t going away

May 9, 2023 • 0 Comment

There is only more room to grow for slots within the Asian marketplace, with the Philippines being a great testing ground, as up to 60 percent of GGR comes from the segment. In a panel filled with insights from Aristocrat, IGT and Light & Wonder, counterpointed with Okada Manila’s perspective, industry veterans discuss the advantages, changes, and different development needs, while looking at how much innovation is actually possible within the space.